PAAB’s AROsMeta’s restriction on targeted advertising for health-related topics This article outlines two health advertising updates: the Pharmaceutical Advertising Advisory Board’s (PAAB’s) upcoming pilot launch of four new accelerated review options (AROs) and recent restrictions imposed by Meta on targeted advertising. PAAB’s AROs In July 2022, the PAAB will launch four AROs to its standard […]
Two health advertising updates – PAAB and Meta (Facebook) – Commentary
Lucky Wilson | KGTO Writer
February 16, 2022
PAAB’s AROsMeta’s restriction on targeted advertising for health-related topics This article outlines two health advertising updates: the Pharmaceutical Advertising Advisory Board’s (PAAB’s) upcoming pilot launch of four new accelerated review options (AROs) and recent restrictions imposed by Meta on targeted advertising. PAAB’s AROs In July 2022, the PAAB will launch four AROs to its standard […]